Old blog gone
I don’t know how many times I’ve started blogging here then cancelled it all over the past couple of years – but it has to be a fair few times. My motive for blogging was never really clear other than to get some ideas and thoughts on various topics out ‘there’.
Right now, I do have a good motive for blogging, so it’s time to start anew and kick things up a gear.
When I started at Palringo I was tasked with coming up with a consumer revenue strategy. The problem they had was that mobile advertising doesn’t exactly pay well. While the advertising could have been optimised in order to increase revenue it would need a significant change in order to generate enough revenues for it to be worthwhile – and if the changes were going to be significant anyway, would there be other, potentially better avenues to go down than the advertising route.
I spent a significant amount of time working out whether a virtual economy supported by micro-transactions would be a better solution long term. This research involved looking at how to run a virtual economy, and what’s the best way to go about starting a virtual economy from scratch. From this I realised there was a space in the market, an underserved need regarding how to actually run a virtual economy when you don’t have the knowledge or resources in house as to how to do so. Zynga, Playfish, Crowdstar, Wooga and the recently acquired Popcap all have people working fulltime to maximise the revenue generating capabilities of their games/networks. Was it possible that other smaller, newer players could be helped?
Categorized as Gamemetrification, Local Entrepreneurship, Social Media